How to stop chasing unicorns

SPOILER ALERT: Unicorns don’t exist.

But I believed it—that just out of reach was a glitter-farting unicorn, perched on a rainbow also known as the perfect website. For the past four years, I kept telling myself that I’ll make the time, lock myself in, update the site, getting all the details just right.

If you suffer from perfectionism like I do, you know that “just right” is a mild version of “perfect.” And deep down, you know that attaining perfection in anything is a lie.

I just finished reading John Mark Comer’s book, “Live No Lies” and it was medicine. Soon after, I flew to Hawaii, house sitting for a couple weeks in Volcano. The plan: revisit our first home away from home, and carve time to update the site.

The good news: it worked. Why? Not because I was 6000 miles away from the office. That was a bonus. It worked because I discovered—and held myself to—a sweet truth from Comer’s book: Your strongest desire is not your deepest desire.

This strong, stress-inducing desire to build the perfect website was not my deepest desire: to accept that I am pursuing a lie of perfection, and let go of that lie.

If you’ve read this far and browsed this updated site, I promise you that the copy is flawed, projects are not given proper context, and there are glitches that I won’t find any time soon.

But it’s okay. I’m grateful you’re here. I hope that you, too, can step forward with your beautiful flawed self, giving yourself some grace. If you hire us, you’ll be reminded that we are not perfect, and we don’t pretend to be all things to all people. We won’t try to sell you a unicorn. But we will design a brand that will be hard to forget.